How it works
Soft launch
in Estonia.
Study customer
feedback on product
& launch campaign.
Make necessary
changes to product
& launch campaign.
Congratulations!
Your product is ready
to launch anywhere.
THE MOST ADVANCED
DIGITAL SOCIETY IN THE WORLD
ESTONIA -
THE DIGITAL REPUBLIC
THE WORLD'S
MOST DIGITAL COUNTRY
Why is the small country of Estonia the perfect test market for a soft launch?
fast
product trials
Digitally savvy Estonians are
early adopters, eager to try
new products.
Digitally-driven
business processes
E.g. You can register a new
company in less than 4 hours!
feedback
As modern digital natives,
Estonians give mission-critical
feedback, especially on digital
products.
On launch
messages
Test different launch
messages to see what
works best.
costs
For physical set-ups, logistical
costs are ultra-affordable &
lower than most western European
countries.
risk
negative feedback, it only
effects your launch in a really
small market without
impacting future launches
in other markets.
Foreigners can start, set up & run business operations virtually, without ever stepping into Estonia. Discover eResidency
Who are we?
TESTinEST is driven by Optimist Group.
We're Estonia's most award-winning collective of business strategists, marketing experts,
operations specialists, creative directors, digital media hackers and startup accelerators
with over 20 years experience in launching new products.
What can we do for you?
Whether you have a physical or digital product, our
team of experts will help you set up and get your
business running in no time!
Optimist's creative department which has been
awarded Estonia's agency of the year 4 times in
a row, plans and executes your creative/marketing campaign.
Our analysts study customer feedback via
data/analytics/surveys. Then convert conclusions to
actionable points for your product & marketing team.
Our network of legal & finance teams
are there for you any time you need them.
Case studies
Digital products
The client:
Statistics Estonia
Test duration:
6 months
The concept:
Real-time data visualisation that captures LIVE the progress of the government in achieving national goals.
Our role:
To test if such a solution would make governments more transparent and make government goals more understandable for the general public, so the model could be applied to other countries.
Digital + physical concepts
The client:
Kookon Smart Storage
Test duration:
2 years
The concept:
A self storage franchise that can
be rented & managed online.
Our role:
The concept, marketing campaign and software was developed, launched and validated in Estonia. Soon Kookon will launch in Latvia and Finland.
Retail products
The client:
Carlsberg Group
Test duration:
1 year
The concept:
A new healthy soft drink by Carlsberg Group.
Our role:
The creative launch campaign was created, launched and validated in Estonia to study what kind of campaign would be most effective for bigger markets.